I’m Trey Koehler, and I’ve been knee-deep in the marketing trenches for over two decades. During this time, I’ve seen it all: the early days of affiliate marketing, the wild west of SEO, the gold rush of social media—every new wave that surfaced in the digital marketing ocean. Some trends soared, others fizzled, and some turned into flat-out fiascos.

But there’s one new wave that’s not just another “interesting trend”—it’s a complete revolution. And mark my words, 2025 will be the year AI seizes control of the business landscape. Actually, scratch that—AI is already steering the ship. We’re in the thick of it, folks, and you can’t afford to watch from the shore.

Frankly, I’ve never been this excited—or freaked out—for our industry. Because while AI offers tremendous new opportunities, it’s also merciless toward those who ignore its call

I’m absolutely convinced will either rocket you to new heights or leave you floundering in the dust if you don’t seize it right now.